Prior to the founding of Immedia Semiconductor Peter was Vice President of the Consumer Electronics group at Broadcom and was responsible for Broadcom’s Blu-ray SOC business and H.264 and VC-1 codec technology. The consumer electronics group was formed through the acquisition of Sand Video in 2004 where Peter was CEO and co-founder. Sand Video was a developer of next generation video compression solutions and was the first company to implement the H.264 compression standard in silicon.

Prior to Sand Video, Peter was President and CEO of Pixel Magic, which he co-founded in 1991. In 1995, Pixel Magic was sold to Oak Technology of Sunnyvale, CA. Previously, Peter was a co-founder of LaserData Inc. (1982-1991). He initially held the position of Vice President of Engineering and then became Vice President of OEM Business Development. At LaserData, Peter was responsible for the development of the world’s first PC based document image processing system. Peter was also a founder of Terrapin Consulting and was Data Processing Systems Manager at the MIT Plasma Fusion Center.

He holds a BS in Electrical Engineering from MIT.