Joanna is the CEO and Co-Founder of HopSkipDrive, the innovator in youth transportation, and an Investment Partner at XFactor Ventures.
HopSkipDrive is a ride service that helps families and schools get kids where they need to go safely and dependably with a network of more than 4,000 highly vetted CareDrivers. HopSkipDrive currently serves 7 markets and works with over 160 schools and districts as well as thousands of families every day.
Before co-founding HopSkipDrive in 2014, McFarland led product and business development for a wide range of top technology and online brands, including WeddingChannel.com, Green Dot, YP.com and Oversee.net. She began her career in investment banking and private equity.
McFarland earned an MBA from Stanford University and holds a B.S. in Economics from The University of Pennsylvania Wharton School. She currently resides in Los Angeles with her husband and two boys.