By trade, Emma is a marketer and community builder. Her entry into marketing was somewhat untraditional—she started out by growing a blog to 100k+ readers at age 19 and then transitioned into marketing roles at some of the fastest-growing consumer brands in NYC and the UK. Prior to founding Diem, she was Head of Global Marketing at the DTC travel brand, Away.

She is a lifelong advocate for gender equity and equality, and is dedicated to making a positive social impact on the lives of women. This mission stems from her time at King’s College London, where she majored in War Studies with a focus on the intersection of gender and sexual-based violence in conflict and post-conflict regions.

Emma's work has been featured in Forbes, HuffPost, Entrepreneur and The Cut for her unique approach to marketing, community building, and partnerships. Emma was born and raised in the UK before moving to NYC in 2016.