Prior to co-founding SavingStar in 2010, David was an early employee and later became president of Upromise, Inc., a college savings service that allows members to direct their spending to Upromise partners in order to save money for college. Launched in 2000 and acquired in 2006 by Sallie Mae, Inc., Upromise is the largest private source of college funding in the U.S. today. Before Upromise, David was founder, president & CEO of SuperMarkets Online, Inc., a subsidiary of Catalina Marketing Corporation. He pioneered the development and execution of secure digital coupons in the late 1990’s under the ValuPage brand. Incubated by Catalina Marketing, SuperMarkets Online secured venture capital from Tribune Ventures and grew to become the 37th most visited site on the web.
David holds a Bachelor of Arts degree in Applied Economics and Management from Cornell University.