Named Forbes 30 under 30 and BBC's 100 Most Inspiring Women, Betsy has over a decade of experience as an inventor, product founder and CEO.
Betsy serves on the Tufts School of Nutrition and Policy Innovation Council and her company, Tiny Organics, has been chosen by Michelle Obama’s Partnerships for a Healthier America for their baby food initiative to support veggie-forward early palate development across the nation. Betsy serves on Mrs. Obama's Shaping Early Palates Board. In addition to her efforts to propel food equity, she was also chosen by the Obama administration to serve as an entrepreneurial ambassador for the US Embassy to other countries. Betsy enjoys building great brands and has invented over 100 products and counting. She is a keynote speaker and has spoken at Google, CES, World Economic Forum, National Retail Federation, the first Pet Tech summit in North America and served as a Judge at the MIT Startup Competition. Having raised millions for her startups, she has brought on over 40 vendor and retail partners for her companies, including telecoms.
Prior to co-founding Tiny Organics, Betsy is the founder of pet wearables brand WonderWoof, which she built into an American household name. WonderWoof made Oprah's Favorite Things list and launched at Story, Bloomingdales, Harrods, Colette, Best Buy, Urban Outfitters and every Petco in the US on end cap giving it the best retail traction of any pet wearable to date. Her products have been featured in Vogue, Forbes, Wired, Good Housekeeping, INC, Wall Street Journal, Tech Crunch, among others. Prior to founding WonderWoof, Betsy built Mind Candy in London alongside founder Michael Acton Smith (Calm). In her time there, Moshi Monsters reached over 100M registered users online and became the top selling toy brand in the UK. Betsy began her career in Chicago where she invented toys for Mattel, Hasbro and Spinmaster, developing product lines for Polly Pocket, WWE, UNO and Star Wars.
A true builder at heart, Betsy is an Industrial Designer by trade and builds from her own passions, struggles and dreams. Her "Why" for co-founding Tiny was from growing up on a sugar roller coaster in the Midwest and since "re-engineering" her body about 15 years ago to be vegetarian. Through Tiny, Betsy is giving her son a healthier lease on life by preferring vegetables from the earliest days. Tiny's recipes are over 80% veggies only, so she along with her team are seeking to expand the palates of a generation to prefer whole, real, rich and savory foods to last a lifetime from the very first bites.