She built a pioneering platform that helped CPG companies rapidly perform A/B test on their products, concepts, messaging by leveraging a large nationwide health and wellness community called LoveWithFood.com, one of the nation’s fastest-growing snack subscription business.
She built the B2B2C company from the ground up, from writing the initial software on Ruby on Rails to growing sales from zero to multi-million dollar in revenues to raising millions in venture capital since its founding in 2012. EdgiLife was named one of the fastest-growing companies by Inc 5000 and one of the top 50 fastest-growing women-led companies in America. EdgiLife and LoveWithFood were acquired by SnackNation in 2018.
Aihui is an active speaker at tech conferences globally and has been interviewed by Inc, CNBC, Today Show, Fast Company, TechCrunch, and others. She's currently the SVP of Technology at SnackNation Insights.
Aihui holds a BSc. in Computer Science from the National University of Singapore and a MBA from Warwick Business School.