Acquired by Tesco in June 2011, BzzAgent, Inc. is an international word-of-mouth media network that helps companies to organize and manage honest, real-world conversations among everyday consumers. BzzAgent’s innovative process, platform and programs enable the acceleration and measurement of word of mouth as a marketing medium. BzzAgent’s clients generate awareness and shape perception about their products and services via the company’s growing community of approximately 400,000 trained consumer volunteers. Since 2006, BzzAgent participants spread honest word of mouth to more than 60 million friends and family members