SavingStar is leading innovation for the grocery industry by changing how top supermarket brands do business. Based in Waltham, MA, the company enables the largest CPGs (consumer packaged goods companies) to target, measure, personalize and optimize promotions like never before. SavingStar’s unique technology encompasses the biggest digital distribution network in the US and helps companies like Kellogg’s, Frito-Lay and more run cutting-edge mobile promotions and loyalty programs. SavingStar has over 7 million members, powers white-label programs for large consumer savings services like Plenti by American Express, and delivers industry leading shopper insights to its partners.